Lifestyle Influencers

About this campaign

We’re looking for creators to help introduce CalCue — a simple AI-powered calorie and nutrition tracking app that makes understanding what you eat effortless.

CalCue lets users take a photo of their meal, scan a barcode, or describe what they ate and instantly get calorie and nutrition information. No complicated food databases or tedious manual logging.

We want creators to show their audience how CalCue fits naturally into everyday life — whether that’s during a fitness journey, trying to eat healthier, losing weight, meal planning, or simply becoming more aware of what they eat.

What we’re looking for:

• Authentic, relatable TikTok/Reels-style content

• Strong hooks in the first 1–3 seconds

• Show yourself actually using CalCue

• Demonstrate the photo/AI food tracking experience

• Share your genuine reaction and experience

• Clear call-to-action encouraging viewers to download CalCue

Content should feel like a recommendation from a friend, not a traditional advertisement

Deliverables:

* 2 short-form vertical videos (9:16)

* 15–45 seconds each

* High-quality video suitable for TikTok, Instagram Reels and paid

Brand voice:
Friendly, modern, relatable, motivating and authentic. Avoid overly technical language or unrealistic health/weight-loss promises. We want CalCue to feel like a smart, effortless tool for everyday people, not another restrictive diet product.

Most importantly: We want your personality to come through. You don’t need to follow a strict script — bring your own style, humor, storytelling and creativity.

Creators who perform well may be invited to ongoing paid campaigns and have their content used in CalCue’s advertising campaigns.

Campaign requirements

CalCue is looking for creators who match these platforms, niches, and content themes.