Real People Try Biotin — First-Time Haircare Discovery Campaign

About this campaign

We're looking for regular people — not haircare experts — to try our biotin shampoo and conditioner and share what they think.

Who we're looking for

• You do not need to be a beauty creator. We'd honestly rather you weren't.

• People who wash their hair, buy whatever's on sale, and have never thought hard about it

• Anyone who's heard of biotin but couldn't tell you what it does — that's perfect

• Students, parents, gym people, 9-to-5 people, anyone with a phone and hair

• US-based (product ships from Amazon)

Deliverables

• 1 TikTok or Instagram Reel, 20-45 seconds, vertical

• Film yourself finding out what biotin is — read the bottle, look it up, react

• Show yourself actually using it

• Mention it's on Amazon and drop a link

• Post stays live minimum 60 days

Brand voice
Curious, unfiltered, a little bit "wait, what?" You're not selling anything. You're a person who got sent a bottle and is figuring it out on camera. Confusion is content. If you mispronounce it, leave it in.

Angles that work

• "I've seen this word on every hair product and never knew what it meant"

• Reading the label out loud and reacting

• Asking a friend/partner/roommate if they know what biotin is (they won't)

• "My whole routine is whatever's in the shower. Trying an actual product."

• Day 1 vs. week 3, no expectations set

Please avoid

• Medical claims (no "cures baldness," "regrows hair," "clinically proven")

• Comparisons to named competitor brands

• Filters that change how your hair looks

What we send
Free full-size shampoo + conditioner set, shipped direct.

Campaign requirements

AD Brands is looking for creators who match these platforms, niches, and content themes.