Top 20 Instagram Influencers in Vietnam

When exploring Vietnam, it helps to separate discovery by content type first, since reels, shorts, and long form video each surface different names. Aveoreach picks up from there, scoring Vietnam creators on engagement so the strongest candidates rise to the top.

Vietnam's leading Instagram creators are shown here, based on the latest available data. Names may swap in and out as new creators gain traction in Vietnam.

There's no rate card that applies across the board in Vietnam, since pricing shifts with follower count, niche, and how much effort a post requires. Many creators are open to negotiation, particularly for longer term partnerships instead of single posts.

Vietnamese is the dominant language among Vietnam influencers, matching what their core audience reads most comfortably. A growing number of Vietnam creators switch languages mid caption depending on who they're trying to reach.

Reels and TikTok clips travel fastest in Vietnam, though YouTube remains the anchor for anyone building a loyal following. Platform preference can shift by age group, with younger audiences leaning further toward TikTok than older followers.

Many Vietnam creators respond faster to a short pitch than a long introduction, so keeping the first message brief helps. Following up once after a few days without a reply is normal practice and rarely seen as pushy.

For Vietnam campaigns, brands often start broad on a discovery tool, then narrow down manually based on content quality. Many teams now run this filtering step on Aveoreach, narrowing Vietnam creators by niche, audience location, and engagement before any outreach begins.